Display advertising is a low-cost solution perfect for increasing the exposure of your brand – and we are the experts to help you get the most return on investment.
We are problem solvers at heart, blending performance and imagination to drive the best results for your business.
Display advertising plays a crucial role in digital marketing, both for direct response campaigns and brand awareness campaigns. Display, also known as banner advertising, is a relatively cheap method of exposing your brand to large numbers of relevant audiences.
Unlike search adverts, display adverts appear on actual websites rather than in the search results. You can create text, image or video adverts, all of which will appear on websites selected by their relevance and content.
Advertisements are delivered through various networks, the largest of which is the Google Display Network. There are over two million sites in the Google Display Network alone – so when aiming to reach the most amount of people, display adverts are your best option.
At Passion Digital, we are display advertising experts and are here to help you take your campaigns to the next level. We will determine where display marketing best fits into your overall digital marketing strategy, create captivating creatives your target audience will resonate with and seek out the placements that result in the best engagement and conversions.
At Passion, we believe that display advertising is more than just getting your brand seen – it’s about creating memorable experiences that drive meaningful engagement and conversions. Our approach to display advertising is grounded in strategic insights, creative excellence and relentless optimisations. From understanding your business objectives and target audience to crafting visually compelling ad creatives and activating campaigns across your chosen platforms, we are dedicated to delivering exceptional results that exceed expectations.
Not only that, our holistic approach ensures your display advertising strategy fits seamlessly into the rest of your digital marketing and business goals.
We aim to be your trusted partner in navigating the ever-evolving landscape of display advertising, ensuring your brand stands out and thrives in the digital realm.
We begin by thoroughly understanding your business, objectives and constraints, including budget and target audience. This deep dive enables us to tailor our display advertising campaigns to align perfectly with your goals and ensure maximum return on investment. By gaining insights into your brand identity, market positioning and competitive landscape, we lay the groundwork for a strategic approach that sets you apart in the digital realm.
Our display advertising campaigns are built on a foundation of insight and strategy, meticulously crafted to achieve your campaign objectives and resonate with your target audience. Through in-depth analysis and collaboration with you, we define clear campaign objectives and select the most suitable platforms to reach your desired audience effectively. Whether it’s boosting brand awareness, driving website traffic or generating leads and conversions, our strategic approach ensures every campaign is laser-focused on delivering tangible results.
Creativity is at the heart of our display advertising campaigns. Our talented team excels at bringing visually compelling ad creatives to life, captivating your audience and conveying your brand message with impact. From stunning images and engaging banners to interesting videos and persuasive copy, every element is carefully crafted to resonate with your target audience and drive meaningful engagement. With us, your display ads are not just ads – they’re powerful storytelling tools that leave a lasting impression.
Once the strategy is set and the creatives are approved by you, we spring into action, putting your display advertising campaign live across your chosen platforms. Our meticulous attention to detail ensures smooth campaign activation, with every aspect carefully chosen to maximise reach, engagement and effectiveness. From targeting parameters to bidding strategies, we work so that your campaign is poised for success from the moment it goes live.
At Passion Digital, our commitment to excellence extends beyond campaign activation. We continuously monitor, analyse and report on campaign performance, providing you with actionable insights to inform ongoing optimisation and decision-making. Through real-time tracking and comprehensive reporting, we keep you informed every step of the way, empowering you to make data-driven decisions that get results and maximise ROI.
Optimisation is the key to unlocking the full potential of your display advertising campaigns. Through rigorous A/B testing, performance analysis and strategic adjustments, we fine-tune every aspect of your campaign to maximise effectiveness and efficiency. From refining targeting parameters to optimising ad creatives and bidding strategies, we leave no stone unturned in our quest to deliver exceptional results and exceed your expectations. With Passion Digital, your display advertising campaigns are always evolving, ensuring they stay ahead of the curve and drive sustained success for your business.
Firstly – and most importantly – we want to get to know you. We’re experts when it comes to digital marketing and paid media – but you’re an expert in your industry. We want to learn from you, truly understanding your niche, objectives, business model and goals. The more aligned we are, the better results we can help you achieve.
We value openness and transparency on both sides of our professional partnerships. Just as we will tell you where we see room for improvement with your display advertising campaigns, we are happy for you to challenge our ideas and open the floor up to discussion.
And finally, we value respect. We will never leave an email unanswered or show up to a meeting unprepared.
Freddie and the team head up our PPC account for the Science Museum. We are mainly focusing on Google shopping and search, where we have 500-800 products online at any given time. We just had a really great end of 2021 – our busy Q4 Christmas period, Freddie was driving a high ROAS and hitting targets/forecasts across the board. He has been great
with any ad-hoc requests and explaining the management of the account to the new starters in the team. Passion Digital comes highly recommended!
Scarlett Giannakou Ecommerce & Digital Marketing Contractor
Knight Frank is a large global organisation with a vast Paid media strategy, to which our account team at Passion are pragmatic and quick to respond. Passion are a true partner to Knight Frank and we would highly recommend their paid media team. Thanks to them, we’ve definitely made considerable improvements to the technology we’re using. As a result, we’ve automated our ad efforts and saved a lot of time.
Passion is very transparent and honest. Additionally, the team is very agile and cost-efficient — they provide a significant amount of value for the price.
Anonymous Head of Social Media
We are a dedicated team of professionals with a true love for display advertising, paid media and all things digital marketing. Working with us isn’t like working for a typical agency. We strive to be true partners with your business, and an extension of your in-house team.
We are competitive, always working to be the best in our field, with an unparalleled thirst for knowledge. We’re flexible, able to adjust strategies and tactics quickly and nimbly – another one of the benefits of working with an independent small-mid size agency like Passion Digital. And not only that, each and every member of the team is a strategist, combining big-picture thinking with channel expertise.
Our paid media team has years of experience that we love sharing with our clients however suits them best. We can provide everything from a workshop that will train your in-house team to better achieve display advertising success to one-off projects to help you gain momentum in the paid media sphere or ongoing support.
“Display is a great opportunity to target users across the full funnel journey. Brand awareness and consideration campaigns combined with an innovative audience strategy can help accelerate brand uplift, whereas formats like video action help you reach audiences lower down the funnel. Thanks to Google’s data-driven approach, you’re able to see what impact display campaigns had on your conversions, where previously it may have been missed, usually consumed by paid search.
A successful display campaign requires in-depth audience & location research, strong creative & messaging and a reactive bidding approach. We love getting stuck into a complex strategy and finding the right formula for our clients.”
Freddie Warner, Senior Account Manager
What is display advertising or programmatic?
Display advertising is the visual powerhouse of digital marketing, employing captivating images, banners and multimedia elements to showcase your brand. It’s a strategic avenue to grab your audience’s attention, create lasting impressions and drive engagement.
In the crowded digital landscape, display advertising stands as a dynamic tool to elevate brand visibility, convey compelling messages and direct consumers to your products or services. With precision targeting and data-driven insights, we can ensure that your brand not only gets noticed but resonates effectively with your desired audience, translating impressions into conversions and achieving your commercial goals.
Why do you need display advertising?
Investing in display advertising brings your business to the forefront of your target audiences’ minds and drives meaningful results for your business.
Display advertising cuts through the digital noise and establishes a visually compelling and memorable presence for your business. First impressions matter, and display ads leverage striking visuals, images and multimedia elements to capture attention and create a lasting impact on your target audience.
By strategically placing your brand across relevant websites, apps and social media platforms, display advertising ensures maximum visibility among your target audience. Precision targeting enables us to tailor your campaigns and reach the right demographics with compelling messages. This approach not only boosts brand awareness but also drives engagement and directs qualified traffic to your products or services – eventually resulting in increased revenue.
With measurable outcomes and the ability to refine strategies based on real-time data, investing in display advertising is a cornerstone for businesses aspiring to dominate the digital landscape, turning impressions into conversions and fostering sustained commercial success.
And who better to help you with this challenge than the experts at Passion Digital?
How does display advertising work?
Creatives are at the heart of display advertising, and can range from banners to multimedia content – whatever will capture your audience’s attention most and create a lasting impression. These visually engaging ads are then placed across websites, apps and social media platforms. Through precise targeting based on demographics, interests and behaviours, display advertising ensures that the right message reaches the right audience at the right moment.
As users interact with online content, they encounter these visually enticing displays, reinforcing brand awareness and driving engagement. The strategic placement and captivating visuals make display advertising an effective tool for directing qualified traffic to specific products or services, ultimately translating into conversions and contributing to the overall commercial success of a business.
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